We are a startup established in January 2018 with its headquarters in Cologne, Germany.
Working with us to help humans unlock their full potential, you have the once-in-a-lifetime opportunity to shape a whole new world how we learn and evolve.
To democratize professional expertise and empower all mankind, we are building a human-like digital coach for how-to knowledge.
As it stands, it is a how-to platform featuring audiovisual content, with a voice-controlled digital coach that can guide you through any procedure you can imagine. We are working on making it even more interactive and look forward to new technologies like holograms further enhancing our solution in the future.
We address both individuals and organizations teaching standardized procedures. Right now, empowering employees of customers in manufacturing, logistics, and services. In the future, that might include anyone looking for professional help, even beyond the workplace.
Andreas and Farhoud are old friends that have been studying and working together at four companies while they met the rest of the founding team along the way.
Once we found our thrilling vision of democratizing professional expertise in February 2018, we started forming the founding team and spent a few months researching what the ideal product would be.
We completed several pilot projects with trainees and temp workers across different industries, usually leveraging their smartphones to learn more about their job and its work procedures right on-the-job.
Around a year later, our team has grown quite a bit and we are about to finish the first public version of how.fm, our smart assistant and digital coach.
Brightness meets humility
We challenge our own perspectives and successes and share a thirst for learning and open minds.
Being there for each other
We are a growing family and treat each other with honesty, respect, and kindness.
The greatest goals reward themselves
We believe in our vision. An extraordinary vision brings the drive and long-lasting motivation we need as well as the right goals and plans.
More with less
We create customer value while being efficient and leverage smart shortcuts to learn quickly by using shortened feedback loops.
Better every time
We continuously improve ourselves, our processes and our products. If we spot waste in the process, we get rid of it once and for all.
If you want to know more, drop us an email at email@example.com.